But that doesn't mean that Bank of America officials aren't satisfied with their return on investment from the sports world.

A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.

According to Nielsen, Bank of America, spent the most money among banks on television advertising in the U.S. during sports broadcasts in 2008.